Crimson Hexagon gathered social intelligence to reveal online conversations in the latest chapter in the Occupy Movement that unfolded on May 1st. Organizers partnered with Labor Unions and Immigration Rights Activists in San Francisco, Chicago, Sydney, and London to “celebrate” International Workers’ Day.
Since the movement began last summer, reactions have been mixed. How did the conversation shape up on the days directly surrounding May Day?
Using our ForSight platform, we analyzed over 19,300 opinions to parcel sentiment related to the “May Day” protests.
27% of the conversation supported the movement:
- 14% vocalized direct support
- 13% was promotional, and advocated the message expressed by occupiers and the importance of the event itself
The most substantial portion of the conversation—65%—was neutral
- 54% was simply sharing links to media coverage
- 12% of the discussion were passing mentions
The remainder, 8%, actively disagreed with the movement.
As always, we’ll continue analyzing social intelligence on interesting topics and trends. In the meantime, feel free to contact us on Twitter @CrimsonHexagon or via email at email@example.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight™ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.
Analysis by Miles Branman and Sean Finn