Social Intelligence Revealed: Who is Tweeting About the Fiscal Cliff?

The news is full of reports and analysis of the “fiscal cliff” – whether we’ll go off the cliff, and the economic consequences of toppling over it. Twitter is likewise abuzz on the topic.
At Crimson Hexagon, we wanted to take a look at the available social intelligence surrounding this topic to know who is tweeting about the “fiscal cliff.” Are liberal or conservative voices dominating the Twitterverse? Who are the most influential news organizations, institutions and celebrities weighing in on the issue? Finally, who are the most prolific tweeters on the topic?
Between December 1 and December 13, 2012, there were more than 500,000 posts on Twitter on the fiscal cliff. The tweet volume peaks on December 3 and 4. The increasing Twitter traffic about the fiscal cliff at this time likely responds to the Fitch Ratings announcement that the fiscal cliff poses significant risk to the United States economy.

Social Intelligence Volume Trend

It is no surprise that many people are posting news articles and opinions about the fiscal cliff on Twitter. But just who is talking about it?
The authors with the highest influence score are President Obama and three news organizations – The New York Times, The Guardian and The Washington Post – with Klout scores of 99 and 98.
Social Intelligence Reveals Most Influential
These well-established institutional voices are the most influential authors in this conversation, but we are also interested in the most prolific – the authors who tweet the most about it.
Social Intelligence Most Prolific on Twitter

Some of these Twitter handles are aggregators and regular re-tweeters. A couple, though, represent the interests and opinions of individuals who are especially interested and vocal on the topic.

Social Intelligence Tweet
Social Intelligence Tweet
Using Crimson Hexagon’s ForSight social intelligence platform, we see what these especially prolific tweeters are saying about the fiscal cliff. In addition, their social intelligence Klout scores indicate how much influence goes along with their repeated posts on the topic.
If you would like to learn more about understanding the social intelligence conversation about your brand and listening to your most vocal and influential customers on social media with ForSight, please request a live online demo. As always, stay in touch with us on Twitter: @crimsonhexagon.

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