Few industries change as quickly as the consumer packaged good landscape. Nutrition trends, lifestyle changes, ethical production concerns — these are just a few of the always-evolving consumer trends that affect the CPG landscape.
Naturally, it is hard for brands to keep up with consumer trends as they change. As soon as you catch wind of a new trend or movement, consumers have already changed their minds. Luckily, social media helps brands keep up. By listening into conversations about any topic or product, CPG brands can understand the trends that are affecting their customers’ buying habits.
We analyzed billions of social media conversations about four major CPG segments — groceries, beverages, cosmetics and household cleaners — to better understand the trends influencing the modern consumer.
Think you’re up to speed? Feel like you have a good grasp of what makes the modern consumer tick? Well now’s the time to test that assumption. We came up with quizzes for each of the sub-industries mentioned above to see how well you really know the trends driving the CPG industry.