LONDON - February 25, 2014

Leading intelligence analytics provider explains how harnessing social intelligence drives business decisions and boosts top line sales

Crimson Hexagon, a leading provider of social media analytics software that delivers business intelligence to global corporations, will attend this year’s Technology for Marketing & Advertising (TFM&A) conference as an exhibitor and presenter.

Crimson Hexagon’s ForSight platform holds more than 400 billion social media posts, and adds an additional 1 billion posts to its database every two days.

Located at Stand E30, Crimson Hexagon’s team will be available to explain the power behind its social media analytics and discuss the direct benefits businesses are already gaining with their platform. In addition, Ryan from Digital Caricatures will be at the booth throughout the event, drawing on-the-spot digital caricatures of attendees.

ForSight was recognised as a strong performer in “The Forrester Wave: Enterprise Listening Platforms, Q1 2014″ report, released by independent research firm Forrester Research Inc. on 22 January 2014. Crimson Hexagon was cited as providing “superior research tools” and as offering a competitive solution for enterprise listening. The company’s scores for product road map were among the highest among competitors. “Look to Crimson Hexagon to expand its relevance to other roles; it has successfully tested its algorithm on non-social data,” the report states.

Tom Whitney, UK presales manager at Crimson Hexagon, will use real-life examples to explain how marketers and advertisers can seize the moment, tap into their consumers’ opinions, and gain market and competitive intelligence. That crucial information will transform campaigns and social strategies and result in better business decisions and sales numbers. Tom will deliver his presentation, ‘Marketers: Use Social Media Data to Think Before You Speak,’ at 11:00 on Wednesday 26 February in the Social Media Marketing & Measurement Theatre.
TFM&A takes place on 25-26 February in London at Earls Court 2. TFM&A is the UK’s largest and longest running event in the marketing, media and advertising industry. More information can be found at:
www.t-f-m.co.uk/

 

About Crimson Hexagon

Crimson Hexagon is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Crimson Hexagon’s ForSight platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. For more information go to: www.crimsonhexagon.com

 

Contact

Metis Communications Erin Rohr, 617-236-0500 crimsonhexagon@metiscomm.com