BOSTON - December 12, 2016
Largest ever repository of public social data can instantly analyze context, demographics and images to inform business decisions and transform insights into results
Crimson Hexagon, a leading provider of business insights from social data analysis to inform strategic enterprise decision-making, today announced that this month its repository of all publicly available social media data will include more than 1 trillion posts, giving enterprise brands and agencies the most comprehensive library of insights available at no additional cost. The repository, combined with the patented and proprietary technology of the Crimson Hexagon platform, including industry-unique machine learning capabilities, empowers all users across an organization to scale and mine social media data, and transform those insights into business results.
The power of social data is now recognized beyond sales and marketing, and it has become a go-to resource for human resources, product development and customer support teams – making its value in the enterprise more relevant than ever before. Crimson Hexagon customers apply insights derived from social data to build long-term strategies and analyze the sentiments driving user decisions. As a result, enterprises can better connect with their audiences, predict industry trends and make smarter business decisions.
To mark the milestone, Crimson Hexagon has mined its data repository of insights to showcase key cultural and business trends as they have evolved over the past six years.
“It’s amazing and incredibly valuable to be able to analyze all those conversations over time, notes Ali Tercek, senior marketing advertising researcher at Twitter. “Everyone from our research to our sales teams can understand what the opportunities are for brands before they even know them.”
Crimson Hexagon’s vast data library of social insights effectively unlocks for users instant access to the world’s largest focus group. With data derived from diverse social media sources, Crimson Hexagon manages the technological feat of gathering, housing, cleansing, tagging and analyzing these 1 trillion pieces of data and can transform the raw data into business value. Crimson Hexagon’s offering also allows the unique ability to analyze audience demographics, images, text and additional context associated with social media posts.
“At Hallmark Cards, through Crimson Hexagon’s offering, we are able to inform strategic decisions by leveraging infinite amounts of current and historical social data to gain insight on any given topic, at any given time. It’s allowed us to better understand perceptions of our brands and competitors, our products, and most importantly people’s lives and relationships and what’s important to them,” notes Christine Thurm of the Insights and Analytics team at Hallmark Cards.
Brands such as Adidas, Amazon Instant Video, and Virgin Holidays, global agencies like Edelman, BBDO, and VML, and non-profits including the UN Global Pulse, Harvard University, and Greenpeace USA use Crimson Hexagon to discover trends and understand brand, product, and public perceptions.
Chris Bingham, founding chief technology officer of Crimson Hexagon, said, “Organizations that aren’t informing decisions with social insights are missing out on a significant business opportunity. With more than 1 trillion public social media posts at their fingertips, companies can quickly turn data into insight by understanding their customers, opportunities and competitors. As social media data becomes the most powerful and efficient way to view consumer opinions, preferences and behavior, our data repository will continue to grow in depth and breadth. We’ll help our customers make better business decisions based on better insights, faster and easier than ever before.”
To see the stories one trillion posts can tell you, visit https://www.crimsonhexagon.com/trillion.
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About Crimson Hexagon
Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of nearly 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us on Twitter @crimsonhexagon and on Tumblr.
Metis Communications Erin Rohr, 617-236-0500 firstname.lastname@example.org