BOSTON - October 14, 2014

Industry veterans join the management team to drive additional company momentum; expand customer base

Crimson Hexagon, the social media analytics software company, today announced that it has appointed three new members to its management team as the company continues to gain traction – experiencing 40 percent year-over-year revenue growth –and expand its customer base. Errol Apostolopoulos is now senior vice president of product; John Donnelly III is now senior vice president of marketing and sales; and Audra Ryan is now chief financial officer. Together, these new appointments signify a deepening of the executive team as more brands turn to Crimson Hexagon to uncover actionable consumer insights across social platforms, an increasing imperative for marketers across industries.

The three new executives bring a combined sixty years of experience in the software, technology and marketing industries. Apostolopoulos was previously the senior vice president of product at Moontoast, a social and mobile advertising company, and head of innovation at Optaros, where he helped launch new e-commerce concepts. Donnelly joins the company from, a .406 Ventures portfolio company, where he was the chief revenue officer. Donnelly also served as the head of global sales for Cisco’s Cloud Software Automation and Managed Services organization. He has managed several companies from startup to more than $700 million in annual revenues. Ryan brings two decades of financial and operational experience, most recently as vice president of customer success and vice president of finance for Percussion Software, a Web content management provider.

“Crimson Hexagon is constantly evolving our product to provide a growing roster of customers with deep and relevant analytics used for strategic business decisions. Our founding chief technology officer, Chris Bingham and senior vice president of client services, Dana Miller join me in welcoming Audra, John and Errol. We have exactly the right leadership in place to usher the company through its next phase of growth and to continue delivering products that enable brands to easily analyze and visualize actionable social media data,” said Stephanie Newby, CEO of Crimson Hexagon.

As senior vice president of product at Crimson Hexagon, Apostolopoulos will lead product strategy, design, execution and innovation for the company’s platform. He will work closely with Donnelly, who is tasked with leading Crimson Hexagon’s go-to-market operations across marketing, sales and business development. Complementing their efforts, Ryan will focus on driving operational efficiency and financial growth as the company’s chief financial officer.

“As supporters of Crimson Hexagon since day one, we’ve witnessed firsthand how the company has grown to meet marketers’ changing needs and ever increasing demand for social data,” said Jo Ann Corkran, Crimson Hexagon board member and managing partner of Golden Seeds, one of the company’s financial backers. “The new management team is poised to accelerate Crimson Hexagon’s growth, rounding out the deep expertise of the leadership and bringing unique perspectives that will help the company scale.”

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About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, the Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from social media data to hundreds of brands and agencies. Clients include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter, and leading agencies such as Droga 5, CP+B, HUGE and We Are Social.



Metis Communications Erin Rohr, 617-236-0500