BOSTON - October 21, 2014
Social media data analytics leader moves into new offices on banks of the River Thames
Crimson Hexagon, the social media analytics software company, has opened its new European headquarters on London’s South Bank. Located within WeWork London – a collaborative workspace and community for innovative companies, entrepreneurs and network-minded businesses – the new office is home to a European team recruiting to double in size by the end of 2014.
Crimson Hexagon enables brand managers and marketers to analyse social media data and make measurable, actionable and efficient decisions that benefit their businesses. The company’s in-house social media data library contains more than 500 billion posts from blogs, forums, consumer review sites, news sites, Facebook, Instagram, YouTube, Google+ and Sina Weibo posts, as well as a Twitter partner. One billion new social media posts are indexed and added to this library every two days, providing strategists with critical data with which to make real-time decisions, as well as historical data for reviewing, analysing and planning fresh creative campaigns.
Since launching in the UK in mid-2012, Crimson Hexagon has won contracts with agencies and brands across EMEA. London-based clients include Telefonica, Rightmove and EE, as well as top agencies including Ogilvy, JWT London, M&C Saatchi and Carat. Crimson Hexagon also helps the IPA, the professional body for advertising, media and marketing communications agencies in the UK. Technical language capabilities have helped provide local language support and complex characters processing, accelerating a growing customer base across France, Germany, Israel, Italy, South Africa and Turkey.
IPA Digital and Social Media editor Matthew Ogborn said: “Crimson Hexagon’s ForSight has been an invaluable time-saving tool for both tracking coverage of core IPA initiatives and identifying trends to target in the future. There is nothing like it on the market from what I have seen in my digitally-immersed role.”
John Donnelly III, senior vice president of Global Sales & Marketing for Crimson Hexagon said: “Our global expansion is building momentum, with 40 percent year-on-year revenue growth. London is the epicentre for many global brands, and this new European office in one of the capital’s most creative business environments is a perfect fit for us. We’re all about enabling businesses to make smart decisions, and we know that joining this new vibrant community was the right decision for our European team and our rapidly growing international client base.”
Crimson Hexagon recently announced a new Affinities feature for its ForSight platform, which quantifies the strength of relationship between interest segments and people engaged with brands and products online. Luke Moore, European sales director for Crimson Hexagon said: “We’ve seen a shift in clients wanting to go beyond the sentiment of ‘first-generation’ technology so they can understand the opinions and the nuance behind that sentiment. Our unique ability to do this is derived from patented technology developed at Harvard University, and it’s been the catalyst for our dramatic growth in EMEA over the last 18 months.”
About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, the Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from social media data to hundreds of brands and agencies. Clients include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter, and leading agencies such as Edelman, Droga 5, CP+B, HUGE and We Are Social. Twitter @crimsonhexagon
Metis Communications Erin Rohr, 617-236-0500 email@example.com