BOSTON - March 1, 2015

Crimson Hexagon, the social media analytics software company, today announced that Analyst and Media Relations Manager Becca Lewis will speak on a panel at SXSW on Saturday, March 14, 2015 at 5 p.m. CT at the Hyatt Regency Austin. Lewis will be joined by former White House Press Secretary for President Obama and Co-founder of The Incite Agency Robert Gibbs, Incite Agency Co-founder Ben LaBolt and Liz Jarvis-Shean in a session titled Managing a Shit Storm and Restoring Your Brand.

“During a crisis, more consumers are using social media as a platform to express anger or disappointment toward a brand”

Lewis will discuss how corporate brands and organizations can use social listening, media monitoring and polling to measure the scope of a crisis across social platforms. Lewis and the other panelists will bring their social data, analytics, and public relations expertise, along with recent examples to guide the audience through cases of recent crises and demonstrate how social media insights can help a brand take immediate actions to repair its reputation.

“During a crisis, more consumers are using social media as a platform to express anger or disappointment toward a brand,” said Robert Gibbs, co-founder of Incite Agency. “However, it’s difficult for an organization to accurately determine the scope of the crisis without good social media measurement. With analytics tools such as Crimson Hexagon ForSight™, brands can analyze the conversations across platforms to gain the direct, real-time insights needed to strategize the most relevant responses possible throughout the crisis situation.”

Attendees will learn best practices to help prepare their brands before a crisis happens, as well as the basic tools and tactics needed to survive the criticism endured during an unfavorable situation. SXSW begins Friday, March 13, 2015. Register here and join the conversation on Twitter at #SXSW.

Additional Resources


About Crimson Hexagon

Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon’s ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and We Are Social. Find us on Twitter @crimsonhexagon.



Metis Communications Erin Rohr, 617-236-0500