BOSTON - April 15, 2014

Provides marketers with the ability to track Instagram images and videos through hashtags, analyze post captions and comments

Crimson Hexagon, a leading provider of social media analytics software, now provides users with the ability to analyze Instagram data with its ForSight™ platform, with a depth and breadth unlike any other social listening platform on the market. ForSight can now evaluate the text in Instagram captions and comments, providing users with sentiment analysis and the ability to uncover common words and phrases used in Instagram posts. These capabilities will result in more informed and complete campaign analysis and media planning.

With the addition of Instagram to its already robust range of data, Crimson Hexagon’s ForSight platform now offers marketers and market researchers the ability to track images and videos through analysis of specific hashtags. Where other products on the market offer hashtag volume and tracking, through ForSight users can gain actionable insight from and understand the sentiment behind consumer’s posts.
“Adding Instagram analysis to our ForSight platform was a direct response to our customers’ requests,” said Crimson Hexagon’s President, Curt Bloom. “By adding this new content source to our unique set of technologies, we now offer our customers the best unstructured text analysis of Instagram in the market. In addition to providing the most comprehensive analysis available, users will also gain insight into post mentions and conversations visually through ForSight’s signature Word Clouds and Topic Wheels, derived from Instagram captions and comments.”

Crimson Hexagon’s ForSight platform currently holds more than 430 billion social media posts in its social media data library, adding one billion posts to its database every two days. Using analytical tools capable of distilling raw data into insights allows analysts to go further in identifying specific patterns, spikes or trends online, and highlight exactly what is driving the conversation.

To share more details about how ForSight’s new Instagram hashtag monitoring feature allows marketers and market researchers to tap a rich new vein of consumer insights, Crimson Hexagon’s Mitch Brooks, Elizabeth Breese, and Mike Kurtz will host a webinar on Tuesday, May 27 at 2pm EST called Listening About Images: Social Media Analysis of Instagram. Click here to register for Crimson Hexagon’s webinar.

About Crimson Hexagon
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of The Ten Most Innovative Web Companies. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science (IQSS), the Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from social media data. Clients and partners include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations Global Pulse Initiative, and leading agencies such as Droga 5, CP+B, HUGE, and We Are Social. For more information go to https://www.crimsonhexagon.com or read the Crimson Hexagon’s social media monitoring and analysis blog: https://www.crimsonhexagon.com/blog/.

 

Contact

Metis Communications Erin Rohr, 617-236-0500 crimsonhexagon@metiscomm.com