BOSTON - June 16, 2015
Logo detection proves effective for O2 and other leading brands, agencies
Crimson Hexagon, the social media analytics software company, today introduced image analysis and detection to its ForSight™ social analytics platform. The new offering enables brands and agencies to identify, track and analyze logos contained in billions of social media posts across platforms. As consumers increasingly rely on photos to share meaningful moments on social media, the image analysis capability gives brands the ability to better understand and measure their value in the context of customers’ everyday lives.
For years, brands and agencies have relied on social analytics technology to track and analyze social mentions in order to derive insights that help shape marketing campaigns, loyalty and retention programs, advertising strategy, corporate messaging and more. But as consumers increasingly share experiences via photo and video, brands have struggled to find a way to track visual mentions. This is especially true when a brand’s logo appears in a photo, but its name is not mentioned in the social post.
Crimson Hexagon’s image detection capabilities solve this problem, giving brands and agencies the ability to track where, when and how their logo is shared online. By incorporating this visual data, ForSight™ now gives brands a complete picture of how consumers are talking about them on social media. In turn, this enables Crimson Hexagon customers including Campbell’s, Allstate and Karmarama to make more informed, data-driven decisions throughout the customer lifecycle.
“So many posts get shared across Instagram, Pinterest and Snapchat on a daily basis, and we don’t know how much value that’s creating for our brand or where our logo is being shared. With image analytics from Crimson Hexagon, we’re able to see where our logo is used and what the overall halo effect is on our brand,” said Daryl West, social media insight lead at O2 Telefonica UK.
John Donnelly III, senior vice president of global sales and marketing at Crimson Hexagon said, “Investing in image analysis means giving our customers access to a more complete data set that will enable them to more effectively incorporate social insights into decision-making. Identifying logos in images goes beyond boosting vanity metrics and total impression numbers; it helps brands to gain a measurable return on the social conversations, as well as track the ‘share of eye’ with respect to key moments.”
Crimson Hexagon plans to launch additional features later this year that will continue to help customers thrive in the visual social media era. Image analysis is currently in beta. To schedule a demo, please contact us.
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About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 600 billion posts, Crimson Hexagon’s ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft and Twitter, and leading agencies such as Translation, Edelman and We Are Social. Find us on Twitter @crimsonhexagon.
Metis Communications Erin Rohr, 617-236-0500 firstname.lastname@example.org