BOSTON - April 26, 2017

Together, companies will advance big data analytics and insights innovation for joint customers

Crimson Hexagon, a global leader of business insights from social data analysis to inform strategic enterprise decision-making, announces a deepening of its participation in the Twitter Official Partnership program, building on the two companies’ long-standing history of collaboration. With this participation, Crimson Hexagon has the most complete access to every data product and stream that Twitter offers and is collaborating with Twitter’s product team to bring new, unique co-developed solutions to market. As part of this relationship, Crimson Hexagon is also working closely with Twitter to identify new ways that Twitter data can help brands and agencies.

As a @Twitter Official Partner, @CrimsonHexagon has the most complete access to Twitter data products and streams.

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Twitter Official Partners represent an elite set of companies that have been recognized by Twitter because of their exceptional products and proven success on the platform. Inclusion in the program is the result of a trusted, long-standing partnership with Twitter, developed over multiple years of working together.

Combining Crimson Hexagon’s artificial intelligence, machine-based learning and computer vision capabilities with unlimited access to over 1 trillion fully indexed documents will enable and empower brands to make data-driven strategic business decisions. For the deep historical analysis that brand management and market research use cases require, Crimson Hexagon’s customization capabilities are critical for validation of true market trends.

“We are excited to deepen our long-standing partnership with Crimson Hexagon,” said Anthony Noto, Twitter’s COO & CFO. “Combining Twitter’s full data platform with Crimson Hexagon’s advanced analytics capabilities enables the world’s biggest brands to answer strategic business questions, discover patterns in consumer discussion, and uncover their customers’ interests and affinities.”

Errol Apostolopoulos, senior vice president of product of Crimson Hexagon, said, “It’s become apparent that global companies need insights from social data to keep pace with consumers and compete in today’s market. This partnership between Crimson Hexagon and Twitter represents our joint commitment to helping organizations conduct deeper analysis on consumer conversations happening on one of the world’s foremost social networks.”

Watch this exclusive video to learn more about why Twitter utilizes Crimson Hexagon to analyze its own network.

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About Crimson Hexagon
Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Anheuser-Busch InBev, Adidas and Twitter, and leading agencies such as TBWA, VML, BBDO, Saatchi & Saatchi, Ogilvy, Edelman and Digitas. Find us on Twitter and on Tumblr.



Metis Communications Erin Rohr, 617-236-0500