BOSTON - February 25, 2014
Adba International to Bring Social Media Analytics to the Turkish Market with Crimson Hexagon’s Technology
Crimson Hexagon, a leading provider of social media analytics software, announced today a new partnership with Istanbul-based Adba International, which provides digital marketing and social media expertise to assist brands in building relationships across a variety of platforms. As a reseller of the Crimson Hexagon ForSight™ platform, Adba will assist its diverse customer base in identifying strategic business insights from social media data.
“We are excited to bring about a new era of technological innovation to Turkey,” said Adba International Chairman, Ismail Bayazit. “We are honored for Adba to be the first official Crimson Hexagon partner in Turkey, and to provide our customers with powerful social media analysis technology, created at Harvard University, to help inform business decisions and drive brand engagement.”
Adba International will be using Crimson Hexagon’s technology in its work with well-known celebrities, businesses and government organizations in Turkey. With access to the full Twitter Firehose, and powered by patented technology originally developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform delivers the industry’s most comprehensive social media analysis capabilities. This depth and breadth of access to social content will allow Adba International to be the first to bring this type of technology and innovation to the Turkish marketplace.
“We are pleased to see our analytics offerings brought to market in Turkey through this partnership,” said Crimson Hexagon President, Curt Bloom. “Utilizing Crimson Hexagon’s ForSight platform, Adba will be able to provide its clients with social media insights that can impact a wide range of initiatives such as brand management, public relations, product development, and many others.”
Ideal for global partnerships with companies like Adba International, the patented analysis algorithm that powers the ForSight platform is language agnostic and can perform analysis in any language. Customers can easily leverage Crimson Hexagon’s global content sources and language-independent analysis capabilities without additional complex set up processes.
About Adba International
Adba International (Adba Medya Iletisim A.S.) is an Istanbul based joint-stock company located at the ITU Teknokent Advanced Research and Innovation special zone and provides incredible local market expertise, brand relationships and on the ground presence to execute against digital opportunities. Adba International is a shareholder of the New York based SV Investment Group and is backed by Oppenheimer Global Financial & Asset Management. Adba has a unique partnership with venture backed AnswersMedia LLC and DA (Digital Artists Entertainment Inc.). For more information go to: http://adbaint.com
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, and many more. For more information go to: https://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog.
Metis Communications Erin Rohr, 617-236-0500 email@example.com