BOSTON - December 29, 2015
Customers receive valuable audience data and insights with access to aggregated, anonymized Facebook topic data
December 29, 2015 — Crimson Hexagon, the leader in social media analytics, has integrated anonymized and aggregated Facebook topic data into its platform through a collaboration with DataSift, the leader in Human Data Intelligence. With access to anonymous and aggregated content data, Crimson Hexagon offers its customers real-time access to the topics and interactions of Facebook’s more than 1.55 billion monthly active users.
As a DataSift partner since October 2015, Crimson Hexagon now offers content data about activities, events, brand names and more shared on Facebook to help drive decision-making across the enterprise. Customers can leverage Facebook’s full volume of engagements, such as comments, likes and shares; demographics, and topic analysis to develop meaningful conclusions about target audiences. Using social insights gathered from deep, real-time data, Crimson Hexagon customers are adding new dimensions to their marketing campaigns, improving product development and expanding brand awareness.
“Brands today need access to real-time, actionable information about the engagements and reactions their customers, prospects and target audiences are sharing about their products, services and brand promise,” said Errol Apostolopoulos, Senior Vice President of Product at Crimson Hexagon. “Collaborating with DataSift offers Crimson Hexagon customers additional data and actionable insights about their audiences to inform strategic decision-making throughout the enterprise.”
“At DataSift, we aim to give organizations across the globe the opportunity to pluck the signal from the data noise and gain actionable insights from the wealth of information now available,” explained Tim Barker, CEO, DataSift. “We’re delighted that Crimson Hexagon is collaborating with us to provide its clients with in-depth insights into what audiences are sharing and interacting around on Facebook. This intelligence can help drive business decisions, improve marketing content, increase brand innovation and more. ”
About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 700 billion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and We Are Social. Find us on Twitter @crimsonhexagon.
DataSift is the leader in Human Data Intelligence that empowers application developers to maximize the value of Human Data, in realtime. Processing more than 2 billion human generated interactions a day, the privacy first DataSift platform transforms Human Data into actionable intelligence without compromising consumer trust. Founded in 2010 and headquartered in San Francisco, DataSift has operations in New York, Reading and London, UK and Canada. DataSift’s vast ecosystem of partners includes Oracle, Sysomos and WPP as well as thousands of application developers across a wide variety of industries including retail, telecommunications, high tech, consumer packaged goods and digital agencies. More information can be found at datasift.com.
Metis Communications Erin Rohr, 617-236-0500 firstname.lastname@example.org