LONDON - January 22, 2015
Social media analytics platform Crimson Hexagon appoints Lansons to enhance awareness in the UK
Social insights and analytics business Crimson Hexagon has appointed Lansons to run its UK public relations programme following a four way pitch. The appointment is part of a wider strategy to boost PR and marketing efforts in EMEA, and follows the hire of eight new staff members to Crimson Hexagon’s UK office.
Lansons will deliver an integrated UK PR programme to build and enhance the Boston-headquartered company’s reputation and brand awareness across business and technology audiences. The team will be headed up by Lansons’ Head of Digital and Social Media Russ Graham.
Russ commented: “When I joined Lansons in March last year, my first move was to replace existing social analytics and listening platforms with Crimson Hexagon which had blown me away whilst working at Santander as Group Communications Manager. It’s a class above the rest and, with its unique algorithm and data analysis, offers something no other piece of software can deliver. It is fantastic to win a client whose product I so genuinely endorse.”
Liliana Osorio, EMEA Marketing Manager at Crimson Hexagon commented: “Following a very competitive pitch process we decided to appoint Lansons based on the strength of their industry expertise and their passion. We are excited to work with the team and enhance our brand awareness in the UK.”
About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon ForSight™ platform delivers the industry’s deepest and most actionable insights from social media data to hundreds of brands and agencies. Clients include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, and Twitter, and leading agencies such as Edelman, Droga 5, CP+B, HUGE, and We Are Social. Find us on Twitter @crimsonhexagon.
Metis Communications Erin Rohr, 617-236-0500 firstname.lastname@example.org