Pew Research: Daily Twitter Usage Among Online Adults Doubles

15% of online Americans now use Twitter, 8% use it daily

The Crimson Hexagon ForSight™ platform is used every day by global organizations to analyze relevant consumer opinion from the Twitter Firehose.  In fact, we’re now storing and indexing several hundred million Tweets daily and mining them for business intelligence.  So, when we spotted this new research from Pew related to Twitter use we were particularly interested in the findings.
According to the Pew Internet and American Life Project, as of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.
Other key findings from the study:

  • African-Americans continue to use Twitter at very high rates—28% of online African-Americans are Twitter adopters, and 13% use the service on a typical day.
  • Usage by young internet users (those 18-24 years old) increased dramatically over the last year, with nearly one in three now using Twitter.
  • Pew’s data also suggests that these trends are deeply intertwined with mobile Twitter usage on smartphones. Fully 20% of smartphone owners use Twitter overall, and 16% use the service specifically on their cell phones.
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What do you think about Pew’s latest study?  Has your use of Twitter increased over the last year?  Tweet @CrimsonHexagon with your thoughts or leave a comment below.

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