To Buy or Not to Buy

Crimson shows how to measure purchase intent using social media data in this blog post....

The Amazon Race

In this blog, Crimson looks at what social media data tells us about cities’ reactions to Amazon HQ2....

The Breakfast Cereal Problem

Crimson examines the dilemma brands face when their consumer & purchaser are not one and the same in this blog, using the example of breakfast cereal....

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