A Turbulent Week For PR

Crimson used social data to analyze two PR crises from United and Wells Fargo, to understand consumer reaction to the companies' incidents....

From Farmers Markets to FitBits

We share three things we learned from using social media data to analyze health & wellness trends in this blog post....

Grab ‘Em By The Data

This post examines the online conversation around Trump weakening internet privacy and the multiple stakeholders involved....

A Hostile Climate

This blog outlines how analyzing the conversations that take place online can help us gauge reception to Trump’s environmental policies....

Social Never Sleeps

In this blog we explain what exactly agile marketing is and why you should try it, highlighting the role that social data can play....

The Future of Home Entertainment

This blog reveals home entertainment insights on the rise of cord-cutting, live streaming and other trends upending cable....

Is Roku Taking a Bite Out of Apple?

This blog compares Roku & Apple TV to understand what streaming service insights can be gleaned from social data - from purchase motivations to feature preferences....

Is CrossFit Losing Its Edge?

We analyzed the CrossFit trend in this blog and looked at exercise options more generally to get to answer the question: Is CrossFit losing its edge?...

Implicit vs. Explicit Visual Mentions

Learn how image recognition and image analysis can provide a better way to understand markets & uncover insights in this blog on implicit vs. explicit mentions....

Social Studies

In this post, Olivia Deng shares tips on analyzing social media data based on what she's learned in her first months as Junior Insights Analyst at Crimson....

Why is Bitcoin’s Stock So High?

This blog discusses consumer conversations around digital payments and shows how to glean finance trends from social data, using the example of Bitcoin....

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