Is Uber at Strike Two?

We suggest what social media conversations can tell us about consumer loyalty in this post reviewing recent consumer sentiment for Uber....

The People vs. The Academy

This blog looks to social insights to learn about recent Oscrs Best Picture winners — and why fans don’t always agree with the Academy....

Analyzing the Oscars Bump

We analyze how the Oscars generate buzz around the year’s top movies and influence future box office performance of the films involved in this blog post....

Is Car Buying Hitting A Road Block?

Crimson looks at car buying and car sharing trends in this blog post, showing how social data can be used to analyze the automotive industry....

The Red Carpet is a Runway

In this Oscars analysis, we use social data to uncover Oscars and fashion insights for an understanding of which brands have dominated the awards show in the past....

The Trump Dump

In this blog, we analyze how Nordstrom’s move to drop Ivanka Trump's line affected brand perception....

Insights Build Cities

We dive into urban development sentiment in this blog, showing how social analytics can provide insight for city development, acting as a modern "town hall"....

What is Audience Analysis?

We outline how brands can use social media analytics for audience insights in this blog, from tracking affinities to finding new audiences....

What is Image Analysis?

Crimson explores "What is Image Analysis" and outlines the use cases for image analytics in this blog, from tracking brand mentions to sentiment....

Super Buzz?

We analyze Super Bowl ad ROI in this post, comparing spend with conversation generated. Read now for how social data can help measure advertising ROI....

What Is Sentiment Analysis?

This post explores what sentiment analysis means, from consumer sentiment to market analysis, & explains how to leverage sentiment analysis tools....

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