The Data Behind Viral Marketing Events

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments....

From World Peace to the World Cup

AI-Powered Consumer Insights

Brands all over the world are facing new challenges as they aim to stand out amid a sea of digital chatter. As audiences become increasingly...

Using Affinities for Influencer Identification

In this post, we’ll explore how affinities – the inferred interests of your audience — can help brands pick influencers that reinforce their company’s core values and reflect their audience’s interests....