PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments....
Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns....
Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API...
Utilizing social media analytics to plan and drive a more successful marketing campaign....
Brands all over the world are facing new challenges as they aim to stand out amid a sea of digital chatter. As audiences become increasingly...
By analyzing well-known campaigns in recent history, brands can uncover lessons about the effectiveness of different types of campaigns....
Hashtag analysis capabilities remain in tact for businesses after deprecation of the Platform API...
We looked at the social media conversation on transportation trends....
In this post, we’ll explore how affinities – the inferred interests of your audience — can help brands pick influencers that reinforce their company’s core values and reflect their audience’s interests....
