A Better Consumer Research Tool

Consumer research teams can amplify traditional research methods by using social media data and online conversations to develop wider views of their industry and audience....

Songs of the Summer

Every year, a new crop of summer songs rises to the top of charts. They become ubiquitous, blasted on the radio at restaurants and stores, included on party playlists, and streamed on Spotify. Billboard charts and streaming data may tell one side of the story about most favored summer songs, but what does online data say?...