Crimson Hexagon recently analyzed three competitors providing online grocery delivery services: AmazonFresh, FreshDirect, and Peapod. This week, our research was published in the print and online editions of Supermarket News, which is the only nationally distributed weekly trade magazine for the food distribution industry.
In the case of AmazonFresh, the present scarcity and exclusivity appeal of AmazonFresh seems to be gaining interest among consumers nationwide, inspiring the highest degree of adoption intent among the three competitors analyzed. AmazonFresh also suffers from unexpected flaws that are not akin to Amazon’s core offering. Interestingly, consumers’ greatest complaint with the service is not inventory or delivery-related; rather, most dissatisfaction stems from the online user experience.
Social media has remarkable utility in providing an early read on how consumers react to market disruption. Through contextual analysis of unsolicited, online consumer opinion, retailers today can uncover and quantify the distinct value sources driving adoption of new technologies and service models. Learn more about our research findings and how you can use social media analysis for competitive benchmarking here:
For more information about consumer grocery preferences, download our organic food unbranded consumer analysis