Nine Ways to Stretch Marketing Dollars

Paul Chaney of Conversational Media Marketing and Bizzuka compiled a timely video series with nine people’s opinions on stretching marketing dollars.
Since these videos were shot, pressure on marketing plans has only increased: according to an ANA survey released today, 93% of marketers are looking at areas of cost reduction and 48% specifically looking at reducing agency compensation.
I shared some thoughts on SMB website development and measurement best practices. Note to self: remove dorky badge and wear non-reflective lenses next time.

Be sure to check out Ann Handley of MarketingProfs on social media, and David Meerman Scott on content marketing.

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