How Recruiters Can Benefit From Social Analytics

Every year, the beginning of May marks an exciting time in the world of academia. Students and teachers celebrate the end of the school year and many rejoice when they graduate and look forward to the new opportunities that await them. Armed with high school diplomas, college degrees, and certifications, millions of students are thinking about their next step. While some may be focused on vacation plans, many are actively pursuing more education or entering the workforce.

And so, May is also an important time for employer services and businesses that are actively helping and recruiting new graduates. Finding new employees is a cumbersome task, filled with stacks of cover letters, resumes, and references. However, hiring the perfect candidate makes the project worthwhile. With online recruiting tools, the likelihood of finding him or her has increased dramatically. In fact, with the right strategy, recruiters can even tap into social media, expanding their candidate pool dramatically.


Since May 1st over 1.5 million Tweets were written about graduation. These Tweets were authored in all 50 states and the number of Tweets written per day has been steadily increasing as students continue to enjoy their graduation festivities. A Topic Wheel highlights some of the most popular conversation topics including congratulatory remarks and documentation of graduation day.
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In addition to celebrating, fresh graduates are also discussing jobs with #job and #jobs appearing in the Top Hashtags. In fact, over 46k posts about graduates and jobs were written since May 1st and these have also increased over time. Students and businesses who contribute to the jobs conversation discuss a wide variety of topics including job opportunities, graduate exams, and specific career fields.
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Looking at Affinities, it is clear that participants are engaged in the job market search. They are 322 times more interested in resume writing, 63 times more interested in Employment, and 43 times more interested in job searching than the general Twitter audience. Not surprisingly, the jobs audience is also very interested in technology, they are 76 times more interested in online learning, 23 times more interested in blogging, and 13 times more interested in LinkedIn when compared to the general Twitter audience.
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Diving deeper into the Resume Writing segment, it is clear that the audience is also involved in pursuing job opportunities. Common interests include job searching, careers, and LinkedIn. Similar trends appear in the Top Influencer section. A variety of employment specialists and companies top the list. The expansive collection of job-related hashtags, accounts, and Tweets supports the claim that businesses looking for new hires and those engaged in the employment process will find an engaged audience on Twitter.
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While plenty of graduates are using social media to celebrate, there is a significant career-oriented conversation occurring simultaneously. Composed of a mix of individuals and businesses, it provides a useful platform for helping and recruiting recent graduates who are looking for new career opportunities. Benefits include extending your search across states and countries, directing your message to certain fields with specific hashtags, and reaching out to key influencers. Combing social media analytics and a strategic outreach will provide a strong return on your investment including new employees you may not have discovered otherwise.

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