How O2 Leverages Social Data to Unlock Value

In January this year, Crimson Hexagon and O2 joined the Customer Insights and Analytics Exchange to discuss how Social Data can influence major business decisions.
In this short video, we talk to Daryl West, Social Media Insight Lead at O2 Telefonica, about how in his role he’s been working internally to collate insights provided by social data to inform business decision across multiple departments.


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