How Consumers Use Tablets: Pleasure, Not Business


iPads, Kindles, Nooks, and Playbooks: there is no shortage of options for the tablet-hungry consumer.  But once a device is chosen, how do the technorati use tablets the most?
Summary of Quantitative Results from the ForSight Platform
Through our social media analysis platform, ForSight, and some help from folks on Twitter, we found that the average tablet user is looking for entertainment.
Example Commentary - Tablet Use
On multiple occasions, users find tablets to be the ultimate leisure device.

Qualitative Visualization - Tablet Use
Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.

Are you a tablet owner? If so, which one and how do you find yourself using your device of choice? Tweet us @crimsonhexagon or comment below.

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