Has CES Lost Its Luster?

As CES (Consumer Electronics Show) 2012 draws to a close in Las Vegas, we’ve noticed a great deal of buzz circulating around the new products and technologies unveiled at the show, particularly ultraboooks and smartphones.  That said, there’s also been a lot of talk about the reduced profile of the show and whether or not CES has lost some of its luster as the premier event to launch new products.
We decided to analyze online comments from Twitter to better understand how people perceived this year’s show and new product announcements. Our analysis of several thousand Twitter posts shows an almost even split between positive and negative opinion surrounding the show. Using Crimson Hexagon’s ForSightTM Platform, we learned the following:

  • 38% of online opinions reveal excitement about CES and/or new products announced at the show
  • A surprisingly large 34% did not find the show interesting or innovative
  • 28% represented neutral sentiment focused around simple news mentions or attendees sharing their experiences at the show

Click on image to enlarge.

What do you think about CES 2012? We’d love to hear your opinon.
As always, we’ll continue analyzing the space for interesting trends. In the meantime, feel free contact us at info@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight™ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.

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