Gowalla Acquisition Reveals Curiosity About Impact on Mobile App Industry

On Monday, Facebook confirmed that it had acquired Gowalla, the location-based social network. The purchase has been deemed an acqi-hire, as Facebook’s focus is on the employees rather than the product. Although Gowalla has long trailed Foursquare in adoption and share of mind, the app was praised for its intuitive UI.
The conversation about social media is a hot topic within social media, so we were curious about how the announcement was perceived. Based on an analysis of Twitter and Facebook, we’ve discovered the following:

  • 67% of the conversation is simply sharing the news with no additional commentary
  • 8% are discussing the impact of the acquisition on individual Gowalla and Facebook users
  • 14% are curious about the implications of the deal on the social media and mobile app industry
  • 10% distrust Facebook and are unhappy about the acquisition

What do you think about the Gowalla news? We’d love to hear your thoughts.
As always, we’ll continue analyzing the space for interesting trends. In the meantime, feel free contact us at info@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSightâ„¢ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.

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