With more than 2.6 million #GoldenGlobes tweets – a 65.7 percent increase from last year – it’s fair to say that the Hollywood Foreign Press Association (HFPA) gave audiences a lot to talk about this year. We also saw an increase in men joining the conversation. Forty percent of posts came from males in 2016 compared to 36 percent last year.
As the top-mentioned star in #GoldenGlobes conversation, host Ricky Gervais helped drive buzz about the broadcast, especially through his opening monologue, when mentions of Gervais peaked, and through his bit with Mel Gibson. Looking at the topic wheel below, we see that Gibson was a major topic of conversation in tweets about Gervais.
Gervais certainly generated a lot of conversation, but so did the show’s presenters and winners. Following Gervais, winners @ladygaga, @leodicaprio and @therealtaraji earned top mentions for the night. To get an idea of which presenters made the best impressions with audiences, we analyzed all tweets around the “who should host next year” conversation. Based on the fact that 7 of the top 10 most popular tweets mentioned them, and that @amyschumer was the top-mentioned handle in this conversation, it looks like duo Amy Schumer and Jennifer Lawrence are top contenders.
— Jarett Wieselman (@JarettSays) January 11, 2016
The other favorites for 2017 hosting duties? Eva Longoria and America Ferrara. Following Schumer, the presenting duo received top-mentions in this conversation and the remaining three top ten tweets about who should host next year mentioned both of them. It will be interesting to see if the broadcast’s producers and the HFPA take the Twitter conversation into consideration when naming the host(s) for 2017.
Award season is just getting started. Stay with us on Twitter, @CrimsonHexagon, where we’ll be sharing ongoing insights about the Globes, Oscars and more.
For deeper understanding of the popularity of tv audiences such as comic enthusiasts, read our analysis on the importance of targeting and segmenting strategies for outreach here.