Getting Savvy about Online Branding

As part of Social Media Week, Crimson Hexagon sponsored a Social Media Breakfast on online branding. Here’s a quick recap:

  • Brad McCormick talked about different ways Porter Novelli delivers brand and business insights from social media to B2C behemoths
  • Shiv Singh of Razorfish gave us some meaningful ways to think about successful online branding (think: authenticity, transformation, freshnessófor a better summary, check out Daniel Tunkelang’s post)
  • Melanie Notkin wowed the crowd with the passion and energy she uses to build her one-aunt brand, Savvy Auntie

No social media event is complete without the attendees having the last word, so here’s this morning’s wordle of the Tweets with the hashtag #smbnyc4:

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