Today, consumers have access to an increasingly diverse array of gadgets and devices. Phones are no exception and smartphones have continued to rise in popularity and number as more brands enter the market. The latest smartphone was introduced by Amazon at an event held on June 18th to highlight the advanced features and technology that allow users to shop like never.
Comparing the conversations that accompanied the unveiling of Amazon’s Fire Phone and arguably its top competitor, the iPhone, reveals interesting commonalities and differences between the two audiences. This quiz highlights some of the differences that appeared when comparing consumers’ interests in places, news, and industries, and offers participants a unique look into how their own preferences may influence the smartphone they choose.
With all of these factors contributing to the purchasing process, click on the play button to our quiz to figure out whether the iPhone or the Fire Phone is the right choice for you: