Engagement Marketing embodies one of the most effective best practices for the digital marketer today. It is sometimes described as “experiential marketing” and, to quote Wikipedia, it “invites and encourages consumers to participate in the evolution of a brand.”
Wendell Lansford, CEO of Offerpop and our guest for Social CEOs Talk Social on April 1st, views the growth in importance for engagement marketing as a result of the ‘age of the customer’ that’s emerged from the growth in mobile and social adoption. With two billion social network users actively sharing information, opinions, and reviews online, brands no longer have complete control of their messaging. The savviest brands are embracing this trend, and engaging directly with customers to drive conversations and capture consumer sentiment.
“Empowered customers are disrupting every industry. In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.” Nate Elliott, Forrester Research.
Wendell will highlight key best practices that Offerpop users are leveraging in cross-channel engagement marketing, drawing from case studies with Volvo (leveraging user-generated content), STA (gathering identity and affinity data) and Warehouse (creating in-store engagement).
Social CEO’s Talk Social provides a monthly opportunity for marketers to hear from, and get to know, CEOs who are thought leaders in social media. Our webinars are a concise 30 minutes, and are intended to be interactive, informative and fun.
Join us on Wednesday April 1st at 12 noon EST to meet Wendell Lansford, CEO of Offerpop.
Host: Stephanie Newby, CEO Crimson Hexagon
Stephanie has been involved with Crimson Hexagon since the company’s inception, initially as an investor and since 2012 as CEO. Previously, she founded Golden Seeds and worked at JPMorgan. She has extensive board experience in both private and public companies in the US and UK, and holds a B.A. from the University of Sydney. She is a former athlete and enjoys cycling.
Click here to view our Webinar on Engagement Marketing- Best Practices and Measurements.