Every Halloween brings a fresh new set of horrors. In 2015, everything was turned into some variant of a minion. In 2016, people thought “Sexy Harambe” would make for a clever costume. In 2017, Rick & Morty costumes are so popular that they almost reached cat costumes’ ubiquity and Donald Trump impersonators terrified partygoers.
What makes some costumes more popular than others in a given year? How is the conversation on Halloween costumes changing overall? Looking at the social conversation on Halloween costumes this year, we were able to identify the most popular choices and gain insight into what people are saying about them.
Top Halloween costumes
Naturally, the timeless cat costume was the most popular in 2017. A highly customizable costume, being a cat can be as wearing an all-black outfit and putting on cat ears.
I want to dress up for Halloween bc I bought a black velvet skirt and it would be really cute as part of a cat costume w/ knee high boots
— Red White & Brunette (@pennbrunette) October 27, 2017
The second most popular costume this year is Rick & Morty, two characters from the TV show Rick & Morty. A variant of the Rick & Morty costume is Pickle Rick, a form Rick takes on during the show’s third season.
Rick and Morty is the best Halloween costume cuz even if there 30 other Rick and Mortys at the party it makes perfect sense.
— Paul Zigmont (@paul_zigmont) October 22, 2017
With a pumpkin-colored skin tone and fluorescent yellow hair, Trump is a caricature, making him a prime target for Halloween costumes. Many of these costumes serve to lampoon Trump. However, the costumes may not be well-received.
this is your first and possibly only warning that your Donald Trump halloween costume will be spectacularly ill-received
— Anthony Oliveira (@meakoopa) September 26, 2017
With the popularity of Star Wars, Darth Vader is a fitting Halloween costume.
I predict Darth Vader will be the most popular @starwars Halloween costume. Everyone loves evil.
— Arbie Webb, Jr. (@AWJ9274) October 23, 2017
Superheros make for good costumes and in 2017, batman tops the list.
My 2017 Halloween costume wishlist*
1) Barb from Stranger Things
2) Zombie Batman
3) The Thin White Duke
*if money/time were not limitations
— AfroMo (@OreoBearPwnWIN) October 27, 2017
The Movie “It” has inspired people to dress up as clowns.
I think that the scary clown from ‘It’ would make a great Halloween costume this year. Nobody take my idea.
— Dallon Weekes (@DallonWeekes) October 14, 2017
Which states generate the highest volume of Halloween costumes discussion? Nevada, California, and New York top the list.
By looking at the social media conversation, we’re able to identify Halloween costume trends and analyze the conversation around them.
For more information on top retail trends, download our marketing insights for retailers guide here.