Social media is the world’s biggest focus group. It’s the largest unsolicited source of consumer opinion on the planet. So social data is powerful stuff. This year, Cannes Lions selected Crimson Hexagon, Tickr and Hootsuite to make the Social Tech Cabana. We will be showcasing the very best technology for leveraging this data to inform your strategy and creative thinking. Creativity is at its best when its data driven; truly informed and relevant for those whose imaginations you’re trying to capture. We believe left brain and right brain working together can greatly improve the return on your creative campaigns.
Come and see the business case for social data and data driven creativity at the Social Tech Cabana. If you’d like to book an appointment please email Liliana, on firstname.lastname@example.org
What is data driven creativity?
We talked to the experts at London based creative agency Karmarama to hear how they inform creativity with data for improved results.
Where to find the Cannes Lions Social Tech Cabana
We’ll be right outside the Palais, by the beach, at Cabana no. 5
Join us every morning, from 10am to 12pm for a much needed hangover cure. Bloody Marys, made just the way you like them.
Data driven creative campaigns – From our blog:
Our partners at the Cannes Lions Social Tech Cabana. Together we deliver social driven business solutions. Follow the conversation on Twitter on #SocialTechCabana.