Crimson Hexagon Users Win Shorty Awards in 11 of 62 Categories!

Crimson Hexagon is overjoyed to announce that Crimson customers won Shorty Awards in 11 of 62 categories! Among the winners are HBO and We Are Social.
The Shorty Awards celebrate the best of social media, with awards for different platforms, industries, media type, and technology. Learn more about the winning Crimson customer entries below:
HBO & 360i – Best Tumblr account
You can see the original Shortys entry here.
To build anticipation for Season 4 of HBO’s Game of Thrones and encourage catch-up of the first three seasons, the network put Tumblr at the center of a content marketing campaign counting down to the premiere of its most epic season with 30 days of “Beautiful Death” – 30 intricate illustrations representing each episode with the most poignant deaths across three seasons.
The show enlisted Game of Thrones fan and artist Robert M. Ball to create a visually arresting story through one illustration per day for the month leading up to the premiere. It also encouraged fan artwork submissions and partnered with social content creators to spread the Tumblr campaign across social channels including Facebook, Twitter and Vine.
Inspired by the creative talent and passion of HBO Game of Thrones’ fans already posting original, high-quality art on Tumblr, “Beautiful Death” has become the go-to guide to the most iconic deaths in the realm, while extending offline with activations at SXSW and the Red Carpet Premiere. Leading to the show’s most watched and social season to date, “Beautiful Death” garnered 375 million total impressions, 2.6 million total interactions and 35,000 #BeautifulDeath mentions across social channels, while generating 3.9 million impressions via Tumblr alone. The campaign generated a ton of media attention, earning more than 100 press hits worldwide on outlets like Buzzfeed, Mashable, Jezebel, Fast Company and Nerdist. Its success is even inspiring a new line of HBO merchandise set to debut this year.
Results:
Social Posts: 493 posts garnering over 1MM impressions
Earned Media Coverage: 72 media placements garnering over 226MM impressions
Social Engagement Rate: Twitter generated an 18% engagement rate and Facebook generated 7.9% engagement rate
Share of Voice: contributed to year over year growth over competitors during the Halloween time frame – Trulia gained majority share in 2014 at 54% vs. 17% in October 2013
Unaided Brand Awareness: contributed to a 50% increase month over month
We Are Social – Best Sports Campaign
You can see the original Shortys entry here.
At the last World Cup, the footballing world hated the ball. For the 2014 tournament, World Cup sponsor adidas had the perfect ball. But we didn’t just want people to like it, or even love it – we wanted them to idolise it. So, it was time to bring adidas’s World Cup hero product to life; for football fans, media, and influencers, everywhere.
We decided we would make Brazuca, named by its fans, into the REAL star of the tournament – by turning it from a ball, into a baller. We gave it its own voice @Brazuca; with brilliant football insight and an irreverent tone of voice that cut through football cliché. We gave it a celebrity lifestyle, meeting everyone from David Beckham to the Pope, Pharrell to Pitbull.
It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France’s flirtation with goal-line technology to Germany’s triumph at the Maracana.
@Brazuca was a storming success. Millions followed in the first week of the tournament. Brazuca achieved worldwide media coverage in publications covering everything from fashion to football; and built a community of over 3.4 million @brazuca followers. Mashable even interviewed our talking ball.
Adidas sold a record number of World Cup balls. Brazuca was the fastest-growing Twitter account during the tournament, recognized as an official World Cup account by Twitter and achieved hugely positive sentiment amongst football fans and media.

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