Crimson Hexagon Powers Real-time Social Media Analysis for the US Mid-term Elections

The Crimson Hexagon ForSight Platform Played Major Role In Mid-Term Election Coverage
The power of Crimson Hexagon’s ForSight platform was on display in millions of homes as CNN used the technology to enhance its on-air coverage of the US mid-term elections. Key broadcast coverage included analyses of the impact of online conversations surrounding the California races (video), as well as a segment discussing the reasons why people decided to vote (video) the way they did. CNN also leveraged Crimson Hexagon to deliver social media insights for its “Election Pulse” web site which delivers an in-depth look at multiple races and voter themes from across the country.
Several other prominent media organizations featured ground-breaking political coverage using Crimson Hexagon social media analysis, including the following: New York Times, Fast Company and Rolling Stone. In fact, Fast Company published a series of articles showcasing how social media is changing the election polling and prediction process. The final story in the series shows that Crimson Hexagon analysis correctly predicted a Reid win in Nevada despite poll data showing Angle in the lead.

“In the days leading up to the election, most every poll showed Angle ahead of Reid; however, data compiled by Crimson Hexagon, which uses a sophisticated algorithm to analyzes Twitter conversations online, showed Reid ahead of Angle 55% to 45%. Reid ended up winning, proving polls wrong, with 50.2% of the vote, compared with Angle’s 44.6%.” — Fast Company

Do you feel social media has forever changed the face of political coverage? Weíd love to hear what you think.
As always, we’ll continue monitoring the social sphere for interesting news and trends and post them here. In the meantime, feel free to contact us at info@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight platform for social media monitoring and analysis.

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