Crimson Hexagon & Giving Tuesday: Live Posting Over Social!

Time: 5.15pm
It’s cocktail hour here at #GivingTuesday UK HQ and lots of visitors are starting to come in to celebrate the success of the 1st edition of #GivingTuesday in the UK.
A final quick look at social media stats shows how successful the event is in terms of social media popularity.
49% share of voice today, when compared with #Blackfriday and #Cybermonday – The figure is already impressive on its own, but even more so if we take into account that the #GivingTuesday organisers did not do any promoted tweets and that a lot of the commercial initiatives for the other days often span multiple days and are still in full force.
120 million potential impressions, which doubles the total UK population.
Total Potential Twitter impressions from 2014-12-01 to 2014-12-02
In the next few days we’ll follow up with more detailed analytics on the impact #GivingTuesday had in the UK and globally, how it compared to #BlackFriday and #CyberMonday, as well as insights into the profiles of Twitter users who joined the conversation.
 
For now, we’ll be joining the #GivingTuesday UK team for a well deserved cocktail!
Evoke Pictures_Charities Aid Foundation_giving tueday-90
 
Well done #GivingTuesday UK!
 
Time: 2pm
It’s been an exciting morning and the #GivingTuesday team are already seeing some of their partners sharing the success of their campaigns – check out their blog! We couldn’t be more proud to be part of this movement.
Several campaigns have been trending on Twitter this morning such as #taughtnottrafficked, #nokidhungry and #familydinnerforward. Do check them out and show your support if you identify with the causes!
#GivingTuesday is promoting a lot of positive topics across Twitter.
Wheel_Gi
 
Among the top Twitter influencers we’ve seen The Royal Albert Hall, the UN, eBay and JK Rowling!
 
There’s still time to get involved. Join the Conversation on Twitter using the #GivingTuesday hashtag.
We will continue to post photos and updates on our Twitter account and come back with a final blog post later today before we do a deeper analysis in the next few days. Stay tuned!
 
Time: 10am
 
Screen Shot 2014-12-02 at 09.57.49Today, the UK Crimson Hexagon team is on site at Charities Aid Foundation to support the launch of Giving Tuesday in the UK. We’ve set up a monitoring room and are providing the organisation  with up to date social media data on the multiple campaigns.
The Giving Tuesday team is mostly interested in identifying key influencers of the campaign, what are the main topics mentioned in association with the movement in social media and keeping up with the huge volumes of conversation!
 
#GivingTuesday has been trending since 7am when organiser Holly Mitchell was interviewed on London Live and British Prime Minister David Cameron spoke about the initiative in the Good Morning Britain TV show. Already 39 000 tweets have been posted using the #GivingTuesday hashtag with topics showing a good range of topics.
Wordcloud - GivingTuesday
Some interesting hashtags have made it to the top, such as #taughtnottrafficked reflecting the Child Reach Nepal organisation and #giftblood for the NHS campaign.
#GivingTueday follows the commercial initiatives of Black Friday and Cyber Monday. A quick look at these initiatives shows that while #blackfriday was very popular on Social Media with 1.8 million Tweets, #cybermonday only registered 450 000.
 
Join the conversation on Twitter using the hashtag #GivingTuesday to make this day of giving even more remarkable!

If you’re interested in other opportunities to learn about the power of social media listening, we invite you to visit our blog today.


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