On Friday 25th September, 193 world leaders came together at the United Nations Headquarters in New York to adopt a set of 17 ambitious Sustainable Development Goals (SDGs) that will strive to end extreme poverty, fight inequality and tackle climate change for everyone by 2030 – following on from the Millennium Development Goals with the aim to cement the progress that has been made.
The Global Goals campaign is an international collaborative effort that seeks to ensure that the blueprint for people and planet are acted on by making them world famous. Project Everyone, founded by filmmaker and co-creator of Comic Relief, Richard Curtis, has recruited the “World’s Greatest Team” to #TellEveryone about the #GlobalGoals.
The Project Everyone ambition is to share The Global Goals with 7 billion people in 7 days from the moment that the world leaders in New York approved them, working with several partners to give the Goals the greatest amplification possible.
For more information on The Global Goals, visit: www.globalgoals.org
Crimson Hexagon is proud to be a Global Goals Delivery Partner, providing social media analysis, insights and strategic advice for the ‘World’s Largest Advertising Campaign’.
The team at Crimson Hexagon, working in collaboration with Simon McEvoy from Three Point Zero and Mark Woods from Project Everyone, will be delivering a daily call and report during the 7-day campaign period – highlighting key campaign metrics, trends and insights from across the expansive campaign that will assist strategic decisions in the bid to reach 7 billion people in 7 days.
Katie Bradford, Director of Operations at Project Everyone:
“Crimson Hexagon’s language agnostic capabilities and unlimited data made them our first choice to cover the social media analysis of The Global Goals. With their help, we will know how far the campaign has spread across the world, against our ambition of reaching 7 billion people in 7 days across all of our activities”.
Following on from the campaign, Crimson Hexagon will produce a final report that encompasses an overview of all aspects of the 7 day period and gives insights into the levels of sentiment and engagement. Included in the final report will also be a performance analysis of key awareness campaigns, including the Dizzy Goals challenge, personalised videos from Stephen Hawking and the Global Citizen Festival – headlined by Coldplay, Beyonce, Ed Sheeran and Pearl Jam.
Crimson Hexagon at the Action/2015 Global Goals launch in London. #LightTheWay
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, Crimson Hexagon ForSightTM platform delivers the industry’s deepest and most actionable insights from social media data to hundreds of brands and agencies.