Contextualizing Social Media Monitoring at San Diego #OMSummit

Marketers at Online Marketing Summit Seek Answers On What Online Conversations Mean to Their Business

About the Author:
Robyn Lindars manages Crimson Hexagon’s West Coast Agency Partnerships and is also a social media nerd, avid foodie and blogger at
This week, I represented Crimson Hexagon at the Online Marketing Summit (#OMSummit) in San Diego, California.  The somewhat general title of Online Marketing means many things to many people. In addition, the social component of online marketing can be a daunting task to understand and define.
Social Media Monitoring at OMS
Many people came to our booth asking straightforwardly, “So, what does Crimson Hexagon do?” After giving a quick introduction to our technology and a high-level explanation of how we fit in the social media monitoring/analysis spectrum to a couple dozen marketing professionals, it finally dawned on me that I could answer this question in a much simpler, contextualized way.
Wayne St Amand at OMS on Social Media Monitoring
My reply to “What does Crimson Hexagon do?” was answered with another question, “What business questions are you trying to answer?” Over the course of the 3-day conference, I met many marketing professionals, who all had business questions they needed answers to so they could do their jobs more effectively:

  • How do people perceive my brand?
  • How do people perceive my latest product launch?
  • What product should we launch next?
  • How successful was my campaign? And did it resonate with my target audience?
  • Is there a market for a new product?

The questions that came up in our conversations at the OMS (#OMSummit) were all very real and imperative to their business objectives.
Imagine, as a marketing person, that you had a focus group at your beck and call, ready to freely give you opinions about your next campaign, product launch, purchasing behavior, or brand sentiment. Quite simply, we harness the unsolicited opinions given freely in social conversations – to answer the questions that help you, as a marketer, do your job better.
With social media, you will find that consumers are already talking about your product, your brand, your industry, and your competitors.
OMS tweets on social media monitoring
OMS tweets on social media monitoring
Social Media Monitoring tweet from OMS
Our ForSight™ platform is much more than social media monitoring, we make sense of the noise, so the insights can come through. When you think of it like this, the world of social seems less daunting. In fact, with the human population freely expressing their opinions online in real time, it’s never been a better time to be a marketer! Your next “big idea” could have roots in the twittersphere, expressed as a need/want/idea on how to make something, or make something better.
What business questions keep you up at night as a marketer? To learn more about what social media monitoring analysis can do for your business, download our complementary ebook, The 4 C’s for the C-Suite.

Once you read this informative eBook, be sure to request a personal online demo of what social media monitoring and analysis can do for your marketing initiatives.

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