Whether consumers are discussing mobile banking apps, credit cards or Venmo, it’s imperative for financial services brands to know and understand exactly what their consumers are looking for. If they don’t, brands will face a harsh realization that they are behind on the trends they refused to listen to.
We analyzed millions of social media and online posts so we can understand what’s happening today in the financial services market. In the report, we looked into:
- How American spending priorities are shifting
- How credit card point utilization is changing
- What Americans want in their mobile banking apps
- The new conveniences Americans love in digital payments