Consumer Trend Report: Transportation

Crimson Hexagon analyzed millions of online posts to uncover the current trends in the transportation industry.

Transportation systems enable commuters to get to their destinations, and are an essential component of people’s daily lives. Transportation is here to stay, but many of its specifics have changed in recent years, and are expected to change even more in the near future. Public transportation and driving are no longer the standard for many consumers, as ridesharing and bikesharing become more prominent.

Why have transportation systems changed and how are consumers both driving the change and reacting to it? It is no surprise that consumers take to social media to discuss how they get from one place to another. The conversation ranges from car-buying to deliberating about trying out a bikeshare program.

If you are interested in learning about consumer commuting preferences and how those preferences have changed, download our full report here.

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