What Brands and Agencies Need to Know About Instagram’s API Changes

Instagram will change the way it allows developers to access its API in December. By understanding the motivations behind these API changes, brands and agencies can adjust their strategies to align with this evolving ecosystem, and find ways to create new opportunities for consumer insight discovery and effective brand monitoring....

AI, Ease of Use, and a New Version of ForSight

Artificial intelligence is everywhere in technology, topping Gartner’s top emerging technologies rankings this year and last. But many worry: is this technology making my life better? Easier? At Crimson Hexagon, our use of artificial intelligence focuses on just that: making the day-to-day jobs of our users better, faster, and easier. Today, we begin rolling out the latest chapter in that story: A revamped version of our flagship deep analytics product, ForSight....

Artificial Intelligence is Critical for Social Media Listening

With the recently published The Forrester WaveTM: Social Listening Platforms, Q3 2018, Forrester offered their perspective into the marketplace. Our view of this market, and our experience with customers, differs from the Forrester perspective in fundamental ways. We explain the importance of artificial intelligence in social listening....