Social Studies

In this post, Olivia Deng shares tips on analyzing social media data based on what she's learned in her first months as Junior Insights Analyst at Crimson....

Can Social Data Be Predictive?

Susan Etlinger, Industry Analyst at Altimeter guest blogs on the importance of defining predictive discovery in the context of social data analytics....

Social Digital Transformation

While social media is mostly leveraged by marketing departments, there are many more use cases for social data within enterprises. Social media expert Tiffany St James discusses how 6 other business units can benefit from social data....

Defining the Customer Success Role

The customer success role continues to be a misunderstood position. What can CSMs do to better convey the differences across the client relations realm? This thought leader piece better defines the boundaries of what it mean to manage customer success....

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