Four Ways Social Analytics Can Power Marketing Strategy
This year’s “Market Guide for Social Analytics for Marketing Leaders ” from Gartner says that 68 percent of marketing organizations have...
Social Media Analytics Glossary
Crimson maintains this social media analytics glossary to help keep you updated with definitions of the latest terms used in social media analytics....
QUIZ: How Well Do You Know Consumers Trends in CPG?
Test how well you really know the trends driving the CPG industry in this interactive blog post....
More of the Same, Only Different
Crimson details how B2B companies can use social media data to answer pressing business questions in this blog....
It’s Easy Drinking Green
Crimson analyzes what people are saying about match green tea on social, to better understand the tea beverage's trend over time....
How Does Your Brand Compare to the Competition?
Learn how to get brand competitive intelligence from social data in this blog from Crimson, focusing on 5 comparison questions social data can answer....
Yes, Americans Are Nuts About Almond Milk
Crimson uses social data for consumer insights on almond milk's soaring popularity in this blog, a success amidst rising rancor for dairy products....
The Brand’s Guide to Instagram
Crimson discusses Instagram analytics in this blog, specifically the ways image analytics can help brands get the most value from Instagram....
How to Quantify Purchase Intent with Social Media Data
This post covers why social media analytics works so well for measuring purchase intent - from analyzing a product launch to competitive products....
Social Never Sleeps
In this blog we explain what exactly agile marketing is and why you should try it, highlighting the role that social data can play....
Implicit vs. Explicit Visual Mentions
Learn how image recognition and image analysis can provide a better way to understand markets & uncover insights in this blog on implicit vs. explicit mentions....
What is Social Campaign Analysis?
Learn what social campaign analysis means and how to measure marketing impact with campaign analytics....
What is Social Competitive Intelligence?
Contemporary competitive intelligence uses social data to look at business landscapes - analyzing not just competitors but broader trends and audiences....
The Social Kitchen
We explain how restaurants are using social analytics to design their menus in this blog post, featuring a case story from Moe's....
How Does Machine Learning Improve Social Media Analysis?
Learn how machine learning is used in social media analytics and how pattern-based analysis differs from rule-based computing....
