We’re bridging the gap between market research and social intelligence

In 2018, Brandwatch merged with Crimson Hexagon with a joint mission to build a new kind of intelligence that leverages AI and machine learning technologies to deliver business insights from many diverse sources of information -- from social media data, to online public data, to enterprise-held sources....

Wisdom of the crowd

AI-Powered Consumer Insights

In the fast moving and ever evolving travel industry, staying ahead of the curve shouldn't be taken for granted. This is especially important for...

The Rosé Effect

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas....

Connecting the Dots

AI-Powered Consumer Insights

Everybody’s networked Once known as  the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of...

Competitive Analysis is Customer Analysis

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence....