Yes, Americans Are Nuts About Almond Milk
How did almond milk's popularity grow? We analyzed the social conversations related to the new grocery trend....
The Brand’s Guide to Instagram
Crimson discusses Instagram analytics in this blog, specifically the ways image analytics can help brands get the most value from Instagram....
How to Quantify Purchase Intent with Social Media Data
This post covers why social media analytics works so well for measuring purchase intent - from analyzing a product launch to competitive products....
Social Never Sleeps
In this blog we explain what exactly agile marketing is and why you should try it, highlighting the role that social data can play....
Implicit vs. Explicit Visual Mentions
Learn how image recognition and image analysis can provide a better way to understand markets & uncover insights in this blog on implicit vs. explicit mentions....
What is Social Campaign Analysis?
Learn what social campaign analysis means and how to measure marketing impact with campaign analytics....
What is Social Competitive Intelligence?
Contemporary competitive intelligence uses social data to look at business landscapes - analyzing not just competitors but broader trends and audiences....
The Social Kitchen
We explain how restaurants are using social analytics to design their menus in this blog post, featuring a case story from Moe's....
How Does Machine Learning Improve Social Media Analysis?
Learn how machine learning is used in social media analytics and how pattern-based analysis differs from rule-based computing....
What is Audience Analysis?
We outline how brands can use social media analytics for audience insights in this blog, from tracking affinities to finding new audiences....
The CMO’s Guide to the Perfect 2017 Marketing Stack
Crimson reviews what a CMO's ideal 2017 marketing technology stack should look like, from social analytics to CRMs and more in this blog post....
What is Image Analysis?
Crimson explores "What is Image Analysis" and outlines the use cases for image analytics in this blog, from tracking brand mentions to sentiment....
CEOs Talk Social: Ogilvy PR UK’s 2017 Social Media Trend Predictions
In our latest Social CEOs webinar with Ogilvy, Crimson CEO Stephanie Newby will chat 2017 Trend Predictions with Ogilvy PR UK's Marshall Manson....
Black Friday in an Omni-Channel World
In this blog, Crimson analyzed Black Friday campaigns to better understand how to get marketing insights from social media....
How to Get Business Insights from Social Media Data
In this blog, Crimson outlines how to analyze social media data to get actionable business insights....
