Wisdom of the crowd

Posted by Samantha Gkonos
in Current Events, Marketing
AI-Powered Consumer Insights

In the fast moving and ever evolving travel industry, staying ahead of the curve shouldn't be taken for granted. This is especially important for...

The Rosé Effect

Posted by Brian Johnson
in Marketing

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas....

Connecting the Dots

Posted by Kevin Virsolvy
in Current Events, Marketing
AI-Powered Consumer Insights

Everybody’s networked Once known as  the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of...

Competitive Analysis is Customer Analysis

Posted by Mike Baker
in Marketing

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence....

The Legacy of Campaign Management

Posted by Mike Baker
in Marketing

Social Media Analytics plays an important part in the long game of a business — not just how a recent campaign performed, but what can be learned from it to improve the next one. We looked at the process of measuring a single campaign with Social Media Analytics....