Rise of 5G in Singapore: Hype or Reality?

AI-Powered Consumer Insights

The Asia-Pacific telecoms industry has gone from strength to strength in recent years. A slew of new technology has brought much hype to the....

Battle of the Brands

Festival culture in the US really kicked off in 1969 with Woodstock — “three days of peace and music” that featured some of the biggest acts at the time using music to protest the Vietnam War and more. Fast forward 50 years and festivals are an even bigger part of American culture, but they’ve changed. We analyzed the online consumer conversation about festivals to better understand the preferred brands among festival-goers and their favorite types of brand activations....

Pocket-Perfect Personal Devices

In the time it has taken for smartphones and wearables to become as ubiquitous as they are now, a lot has changed. What do consumers think about this tech as it evolves?...

Measuring the Impact of Brand Ambassadors

There has been a growing trend of brands using celebrity ambassadors to promote their products. This form of endorsement has generated social conversation about the brands as well as the endorsers themselves....

Home Is Where the AI Is

Consumers talk about smart home devices differently depending on what they do. We analyzed consumer sentiment about these categories and their impact in the home....

Songs of the Summer

Every year, a new crop of summer songs rises to the top of charts. They become ubiquitous, blasted on the radio at restaurants and stores, included on party playlists, and streamed on Spotify. Billboard charts and streaming data may tell one side of the story about most favored summer songs, but what does online data say?...