The Breakfast Cereal Problem

Crimson examines the dilemma brands face when their consumer & purchaser are not one and the same in this blog, using the example of breakfast cereal....

What is Emoji Analysis?

Crimson explains, "what is emoji analysis?" in this blog, and discusses why emojis matter in social listening....

Social Media Analytics Glossary

This social media analytics glossary will help keep you updated with definitions of the latest terms used in social media analysis....

It’s Easy Drinking Green

Crimson analyzes what people are saying about match green tea on social, to better understand the tea beverage's trend over time....

The Brand’s Guide to Instagram

Crimson discusses Instagram analytics in this blog, specifically the ways image analytics can help brands get the most value from Instagram....

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