The Rosé Effect

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas....

Connecting the Dots

AI-Powered Consumer Insights

Everybody’s networked Once known as  the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of...

Competitive Analysis is Customer Analysis

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence....

The Legacy of Campaign Management

Social Media Analytics plays an important part in the long game of a business — not just how a recent campaign performed, but what can be learned from it to improve the next one. We looked at the process of measuring a single campaign with Social Media Analytics....

The Data Behind Viral Marketing Events

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments....