The Crimson Post

Understand the instant impact and meaning of some of the world’s momentous occasions in Crimson's digest of world events as they play out on social....

Rise of the Machines?

This blog summarizes Crimson's recent consumer tech trends study, for insights that can help brands better understand the personal tech landscape....

A Turbulent Week For PR

Crimson used social data to analyze two PR crises from United and Wells Fargo, to understand consumer reaction to the companies' incidents....

Grab ‘Em By The Data

This post examines the online conversation around Trump weakening internet privacy and the multiple stakeholders involved....

A Hostile Climate

This blog outlines how analyzing the conversations that take place online can help us gauge reception to Trump’s environmental policies....

Is Uber at Strike Two?

We suggest what social media conversations can tell us about consumer loyalty in this post reviewing recent consumer sentiment for Uber....

The Red Carpet is a Runway

In this Oscars analysis, we use social data to uncover Oscars and fashion insights for an understanding of which brands have dominated the awards show in the past....

The Trump Dump

In this blog, we analyze how Nordstrom’s move to drop Ivanka Trump's line affected brand perception....

Super Buzz?

We analyze Super Bowl ad ROI in this post, comparing spend with conversation generated. Read now for how social data can help measure advertising ROI....

Why We Marched

Crimson uses social media analytics to understand the Women's March on Washington in 2017. Read the post for the political opinion analysis....

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