Rise of the Machines?

Consumer opinions change daily on the value of each new feature in the personal consumer technology landscape....

A Turbulent Week For PR

Two PR crises from United and Wells Fargo have dominated the news cycle — but how have they played out on social media?...

A Hostile Climate

This blog outlines how analyzing the conversations that take place online can help us gauge reception to Trump’s environmental policies....

Is Uber at Strike Two?

We suggest what social media conversations can tell us about consumer loyalty in this post reviewing recent consumer sentiment for Uber....

The Red Carpet is a Runway

In this Oscars analysis, we use social data to uncover Oscars and fashion insights for an understanding of which brands have dominated the awards show in the past....

The Trump Dump

In this blog, we analyze how Nordstrom’s move to drop Ivanka Trump's line affected brand perception....

Super Buzz?

We analyze Super Bowl ad ROI in this post, comparing spend with conversation generated. Read now for how social data can help measure advertising ROI....

Why We Marched

Crimson uses social media analytics to understand the Women's March on Washington in 2017. Read the post for the political opinion analysis....

Social Media’s Debate Prep

Crimson Hexagon reveals the results of social data analysis of the presidential debate, uncovering social insights on politics in the United States....

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