The Legacy of Campaign Management

Social Media Analytics plays an important part in the long game of a business — not just how a recent campaign performed, but what can be learned from it to improve the next one. We looked at the process of measuring a single campaign with Social Media Analytics....

The Data Behind Viral Marketing Events

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments....

Using Affinities for Influencer Identification

In this post, we’ll explore how affinities – the inferred interests of your audience — can help brands pick influencers that reinforce their company’s core values and reflect their audience’s interests....

Behind Enemy Lines: Understanding Your Competitor’s Audience

A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences....