The Rise of Replacement Foods

As more consumers look for healthy food alternatives, brands can seize opportunities to cater to this market by understanding and adapting to these evolving trends....

International House of Brilliance

In order to combat falling sales and declining brand awareness, IHOP has made some drastic changes. What are the marketing implications of this big move?...

The Soda Fountain of Youth

While Lacroix and Polar Seltzer are becoming more popular among millennials, Diet Coke is trying to get its mojo back. The brand launched four new flavors with a new can design in January 2018, which has already propelled Diet Coke back into the hearts of some consumers. Additionally, our analysis shows that the new flavors are drawing a younger crowd....

A Tale of Two Crises

Brands can learn a lot by comparing how Facebook and Starbucks responded and analyzing the online consumer conversations about them....