Picture Perfect Insta-Insights

How can Instagram data provide powerful social insights to drive strategy? We analyzed the value of Instagram as a key social media data source....

Eating In is the New Dining Out

Crimson looks at food consumption trends from social data, too see what social conversations can reveal about food choices and healthy living....

D-I-Wine or Die

Crimson reviews the DIY wine trend in this social media analysis, looking at trending topics to conversation participant demographics....

This is Social Media’s Favorite Wine

Crimson provides consumer insights on wine in this post, from how different brands rank in the eyes of consumers to what factors drive sentiment....

Coo-coo for Coconut Oil

In this blog, Crimson uses social media for a trend analysis of coconut oil in cosmetics to understand how and why coconut oil use is growing....

Is Sam Adams Still a Craft Beer?

Crimson reviews what social analysis can tell us about the changing craft beer culture in this blog post, discussing Sam Adams' evolving brand....

Is Your Home a Brewery Yet?

Crimson analyzes the home brew trend in this blog, looking at social data to understand how home brew conversation has evolved over time....

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