To Buy or Not to Buy

Crimson shows how to measure purchase intent using social media data in this blog post....

Picture Perfect Insta-Insights

Crimson discusses why Instagram data matters to brands in this blog post, covering visual storytelling and influencer identification....

Foraging for Answers on Forums

Crimson outlines how to get value from online forum data in this blog, from crowdsourcing ideas to insights from subject matter experts....

Eating In is the New Dining Out

Crimson looks at food consumption trends from social data, too see what social conversations can reveal about food choices and healthy living....

D-I-Wine or Die

Crimson reviews the DIY wine trend in this social media analysis, looking at trending topics to conversation participant demographics....

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