The Transformation of Transportation

From Uber to self-driving cars, the transportation industry is in the midst of a complete transformation. See how these trends are evolving in our latest report....

From Farmers Markets to FitBits

The trends unfolding in the health and wellness markets are difficult to track--social media analytics can help business understand what matters to consumers and make smarter decisions....

The Future of Home Entertainment

This blog reveals home entertainment insights on the rise of cord-cutting, live streaming and other trends upending cable....

Is Roku Taking a Bite Out of Apple?

This blog compares Roku & Apple TV to understand what streaming service insights can be gleaned from social data - from purchase motivations to feature preferences....

Is CrossFit Losing Its Edge?

We analyzed the CrossFit trend in this blog and looked at exercise options more generally to get to answer the question: Is CrossFit losing its edge?...

Why is Bitcoin’s Stock So High?

This blog discusses consumer conversations around digital payments and shows how to glean finance trends from social data, using the example of Bitcoin....

For Cable, Funeral Came Before Death

This blog uses social media analysis to understanding how cord cutting is impacting the cable industry, in our first post on television industry trends....

The People vs. The Academy

This blog looks to social insights to learn about recent Oscrs Best Picture winners — and why fans don’t always agree with the Academy....

Analyzing the Oscars Bump

We analyze how the Oscars generate buzz around the year’s top movies and influence future box office performance of the films involved in this blog post....

Is Car Buying Hitting A Road Block?

Crimson looks at car buying and car sharing trends in this blog post, showing how social data can be used to analyze the automotive industry....

What Is Sentiment Analysis?

This post explores what sentiment analysis means, from consumer sentiment to market analysis, & explains how to leverage sentiment analysis tools....

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