Behind Enemy Lines: Understanding Your Competitor’s Audience

A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences....

True Football Fans Live in a Fantasy World

Are there differences between fans who watch football and those who play fantasy? We analyzed social media conversations to better understand these distinct audiences....

The Geography of Green Transportation

Transportation innovation requires the commitment of average citizens to affect change. We explored how people in different countries discuss green technologies....