The People vs. The Academy

Every year, it seems like there’s a controversy around the Oscars choice for Best Picture. The Academy may vote one way, but there’s often a...

Analyzing the Oscars Bump

The Academy may select the Oscars nominees and winners, but that’s only a small part of what make the Oscars, and awards shows in general, so...

The End of Black Friday?

Although it can trace its origins in some form back more than seven decades, Black Friday didn’t really become the “Super Bowl of shopping”...

How Ipsy Beat BirchBox

At some point last year, ipsy did the unthinkable: it surpassed BirchBox’s subscriber count. On its face, this reads like a classic David v....

The Evolution of eCommerce

Introduced in the 1970’s as a more effective and cost-efficient solution than brick-and-mortar stores, eCommerce hasn’t stopped growing. Due to...

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