Straight from the Source
Image analytics can improve sentiment analysis, influencer identification, topic analysis, and more....
This Podcast is Brought to You by…
This blog analyzes podcast audiences and trends using social data, and provides takeaways for advertisers....
From Plain Jane to Fancy Joe
This blog illuminates insights on consumers' coffee preferences, focusing on coffee's popularity and prevalence on Instagram....
Fearless Girl Takes on Wall Street
Crimson analyzes social media reaction to SSGA's Fearless Girl facing down Wall Street's charging bull, showing the stunt resonated with its target audience....
Measuring the ROI of Sports Sponsorships
Crimson highlights the importance of measuring sports sponsorships' ROI using technologies for logo recognition in images....
How the Best Retailers Use Instagram for Social Selling
This blog post outlines how the best brands use Instagram for eCommerce and more, with tips on for retailers new to the ever-influential medium....
It’s the Most Wonderful Time of the Year…or is it?
Crimson discusses the sentiment for the back-to-school discussions online, focusing on the core emotions represented in these conversations....
How Social Insights Can Help ‘Drive’ Tesla’s Sign Ups Into Sales
Read our blog post on Tesla's Model 3 to learn how social analytics can help measure purchase intent and inform marketing strategy for brands....
5 Ways Social Insights Can Help You to Win Mother’s Day 2016
This blog discusses how social analytics can be used for holidays strategy, from informing brand messaging to setting the best time for engagement....
As Kraft Ditches Their Artificial Ingredients, Did the Brand Lose Consumer Approval as Well?
From this consumer trend analysis, we can see that brands like Kraft can utilize social media text analytics to adjust their products to mirror consumer desires....
Agencies Use Social Media Insights from Crimson Hexagon to Climb to the Top of Ad Age’s A-list
Crimson Hexagon congratulates the A-list leaders in agency work for 2015, many of whom are Crimson clients....
License to Advertise: Belvedere & Heineken
Spectre, the 24th James Bond film, hit movie screens in the UK on Monday 26th October, quickly going on to create history by breaking box office...
A Social Media Analysis of the 2015 John Lewis Christmas Advert
Read this holiday advertising analysis of the 2015 John Lewis advert to learn how social listening can help with comparative benchmarking....
A Campaign for Every Woman, to Change Brand Perception?
We analyzed the reception and audience for Levi's new campaign and celebrity marketing strategy to see what social would uncover....
TBWA’s Not Even Beta Interview with Crimson Hexagon
Crimson CTO Chris Bingham and Agency Executive Ben Rey discuss the value of social insights for today's top brands with global agency TBWA....
