How Agencies Can Prove ROI With Social Data
Crimson explains how to prove agency ROI with social data by looking at how a campaign changed brand perception, audience, and purchase intent....
Crimson explains how to prove agency ROI with social data by looking at how a campaign changed brand perception, audience, and purchase intent....
Crimson provides consumer insights for agency pitches in this blog, and gives 3 actionable ways agencies can improve their pitch....
Learn how to use image analytics to identify user-generated content in this blog from image analysis expert Tom McGrath....
This blog analyzes podcast audiences and trends using social data, and provides takeaways for advertisers....
This blog illuminates insights on consumers' coffee preferences, focusing on coffee's popularity and prevalence on Instagram....
Crimson analyzes social media reaction to SSGA's Fearless Girl facing down Wall Street's charging bull, showing the stunt resonated with its target audience....
Crimson highlights the importance of measuring sports sponsorships' ROI using technologies for logo recognition in images....
This blog post outlines how the best brands use Instagram for eCommerce and more, with tips on for retailers new to the ever-influential medium....
Crimson discusses the sentiment for the back-to-school discussions online, focusing on the core emotions represented in these conversations....
Read our blog post on Tesla's Model 3 to learn how social analytics can help measure purchase intent and inform marketing strategy for brands....
This blog discusses how social analytics can be used for holidays strategy, from informing brand messaging to setting the best time for engagement....
From this consumer trend analysis, we can see that brands like Kraft can utilize social media text analytics to adjust their products to mirror consumer desires....
Crimson Hexagon congratulates the A-list leaders in agency work for 2015, many of whom are Crimson clients....
Spectre, the 24th James Bond film, hit movie screens in the UK on Monday 26th October, quickly going on to create history by breaking box office...
Read this holiday advertising analysis of the 2015 John Lewis advert to learn how social listening can help with comparative benchmarking....