The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
Gillette's 'Best a Man Can Be' ad has received some backlash but was beloved by those it was truly for....
The Modernization of Makeup: Brands
Celebrities have moved on from being brand ambassadors and have used their star power to create their own makeup brand....
Ranking The Top Campaigns of 2018
Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment....
The Modernization of Makeup: Advertising
The beauty industry is going through a major change in the way they advertise. Celebrity ambassadors are being replaced by YouTube vloggers as the main advertisers....
Facebook and Uber Apology Ads Don’t Do Enough to Win Back Consumer Trust, Alone
Facebook and Uber produce apology advertisements in wake of scandals, but the ads don't accomplish what the brands hoped....
How Agencies Can Prove ROI With Social Data
Crimson explains how to prove agency ROI with social data by looking at how a campaign changed brand perception, audience, and purchase intent....
3 Ways to Perfect Your Agency Pitch with Data
Crimson provides consumer insights for agency pitches in this blog, and gives 3 actionable ways agencies can improve their pitch....
Straight from the Source
Learn how to use image analytics to identify user-generated content in this blog from image analysis expert Tom McGrath....
This Podcast is Brought to You by…
This blog analyzes podcast audiences and trends using social data, and provides takeaways for advertisers....
From Plain Jane to Fancy Joe
This blog illuminates insights on consumers' coffee preferences, focusing on coffee's popularity and prevalence on Instagram....
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