The Modernization of Makeup: Advertising
The beauty industry is going through a major change in the way they advertise. Celebrity ambassadors are being replaced by YouTube vloggers as the main advertisers....
Facebook and Uber Apology Ads Don’t Do Enough to Win Back Consumer Trust, Alone
Facebook and Uber produce apology advertisements in wake of scandals, but the ads don't accomplish what the brands hoped....
How Agencies Can Prove ROI With Social Data
Crimson explains how to prove agency ROI with social data by looking at how a campaign changed brand perception, audience, and purchase intent....
3 Ways to Perfect Your Agency Pitch with Data
Crimson provides consumer insights for agency pitches in this blog, and gives 3 actionable ways agencies can improve their pitch....
Straight from the Source
Learn how to use image analytics to identify user-generated content in this blog from image analysis expert Tom McGrath....
This Podcast is Brought to You by…
This blog analyzes podcast audiences and trends using social data, and provides takeaways for advertisers....
From Plain Jane to Fancy Joe
This blog illuminates insights on consumers' coffee preferences, focusing on coffee's popularity and prevalence on Instagram....
Fearless Girl Takes on Wall Street
Crimson analyzes social media reaction to SSGA's Fearless Girl facing down Wall Street's charging bull, showing the stunt resonated with its target audience....
Measuring the ROI of Sports Sponsorships
Crimson highlights the importance of measuring sports sponsorships' ROI using technologies for logo recognition in images....
How the Best Retailers Use Instagram for Social Selling
This blog post outlines how the best brands use Instagram for eCommerce and more, with tips on for retailers new to the ever-influential medium....
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