(image via ethisphere)
How can companies prove they’re making a difference on a global scale? Well, there’s a list to show it. Ethisphere recently released its 2015 list of the World’s Most Ethical Companies. A list featuring 132 companies spanning a variety of industries and countries- companies such as Starbucks, Google, Microsoft, and many others were among the list of those awarded. On Twitter, the hashtag #WorldsMostEthicalCompanies was used by many to share the news of these awards.
Social media analysis of the hashtag using the ForSight™ platform shows that many of these major brands took to Twitter to share the news. While we saw many companies publish posts on their main account, we also found that companies such as Dell and Starbucks chose to post on their official career accounts in an attempt to target the news at potential future employees. In our analysis, we found tweets from Gap, Petco, Accenture, Adobe, Hasbro, Levi Strauss & Co., and many others. Taking a look at the Affinities™ of those posting about the news, we found that a high percentage of users engaging in the conversation show strong interests towards Sustainability (126x) and Innovation (49x), compared against all Twitter users. We also found that interests such as Leadership (24x), Finance (7x), Economics (8x) registered strongly amongst those posting the hashtag. A social analysis in ForSight can yield valuable insights such as this and much more. To learn more about analyzing the social success of campaigns, read our case study with our client, Socialtyze.