8 percent indicate they plan to switch wireless carriers and/or handsets
Despite the massive popularity of Apple’s new iPhone 4, recent analysis (June 24 – July 1) of nearly 30,000 tweets using the Crimson Hexagon Opinion Analysis Platform has revealed a significant and quantifiable opportunity for alternative wireless carriers and mobile smartphone developers.
Of nearly 30,000 tweets containing opinion about the new iPhone, Crimson Hexagon analysis revealed a full 21 percent of these consumers indicated a significant shift in their intended iPhone purchase behavior. The 21 percent fall into two groups: the 13 percent who say they wonÃƒÂt purchase the iPhone 4 unless the antenna issues are fully resolved, and 8 percent who indicate they plan to switch to another wireless carrier and/or another brand of handset.
In an industry where just a few percentage points of market share can be perceived as wild success or painful failure, such a substantial amount of discontent and paused purchase behavior strikes us as a significant opportunity for non-iPhone wireless carriers and handset makers alike.
What do you think?
As always, we’ll continue monitoring the topic for interesting trends. In the meantime, feel free contact us at firstname.lastname@example.org with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon Opinion Analysis Platform.