Apple iPhone 4 Antenna Issue Creates Clear Opportunity for Competitive Carriers and Devices

8 percent indicate they plan to switch wireless carriers and/or handsets

Despite the massive popularity of Apple’s new iPhone 4, recent analysis (June 24 – July 1) of nearly 30,000 tweets using the Crimson Hexagon Opinion Analysis Platform has revealed a significant and quantifiable opportunity for alternative wireless carriers and mobile smartphone developers.

30,000 Tweets Reveal Opportunity for Non iPhone Wireless Carriers & Devices
30,000 Tweets Reveal Opportunity for Non iPhone Wireless Carriers & Devices

Of nearly 30,000 tweets containing opinion about the new iPhone, Crimson Hexagon analysis revealed a full 21 percent of these consumers indicated a significant shift in their intended iPhone purchase behavior. The 21 percent fall into two groups: the 13 percent who say they wonít purchase the iPhone 4 unless the antenna issues are fully resolved, and 8 percent who indicate they plan to switch to another wireless carrier and/or another brand of handset.
In an industry where just a few percentage points of market share can be perceived as wild success or painful failure, such a substantial amount of discontent and paused purchase behavior strikes us as a significant opportunity for non-iPhone wireless carriers and handset makers alike.
What do you think?
As always, we’ll continue monitoring the topic for interesting trends. In the meantime, feel free contact us at hello@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon Opinion Analysis Platform.

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