On February 27, 2014, Al Jazeera organized a day of action to bring attention to journalists imprisoned in Egypt. Brian Braiker broke down the various elements of the #FreeAJStaff social media campaign for Digiday. Brian got in touch with us to find out how successful the hashtag campaign has been in recent weeks.
He published Crimson Hexagon’s analysis: the hashtag has been Tweeted over 87,000 since the beginning of February. And he published Crimson Hexagon’s hourly volume chart, which showed a spike in volume in the morning of the day of action.
We have additional information to share. The volume trend over the month shows strong attention at the beginning of the month and now again around the day of action.
The top hashtags, @ mentions, and most retweeted posts signal who is participating in the conversation and topics related to this campaign to free journalists.