Analyzing the Hashtag Campaign to Free Journalists

Journalism Is Not a Crime Analyzing FreeAJStaff campaign
On February 27, 2014, Al Jazeera organized a day of action to bring attention to journalists imprisoned in Egypt. Brian Braiker broke down the various elements of the #FreeAJStaff social media campaign for Digiday. Brian got in touch with us to find out how successful the hashtag campaign has been in recent weeks.
FreeAJStaff Hashtag campaign support
He published Crimson Hexagon’s analysis: the hashtag has been Tweeted over 87,000 since the beginning of February. And he published Crimson Hexagon’s hourly volume chart, which showed a spike in volume in the morning of the day of action.
FreeAJStaff Hashtag social media campaign
FreeAJStaff Hashtag campaign
We have additional information to share. The volume trend over the month shows strong attention at the beginning of the month and now again around the day of action.
Analyzing FreeAJStaff Hashtag Campaign Volume Trend
The top hashtags, @ mentions, and most retweeted posts signal who is participating in the conversation and topics related to this campaign to free journalists.
Analyzing FreeAJStaff Hashtag Campaign Influencers
 
Analyzing FreeAJStaff Hashtag Campaign Mentions
We regularly contribute social media analysis to news articles. Keep in touch with our social data analysis of current events and breaking news by following us on Twitter @crimsonhexagon.
 

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