Part One: Win New Business with Social Listening
Agencies increasingly leverage social media data and analysis at every stage of the account life cycle, from pitching new business to evaluating ROI. The first study in our Agency Social Revolution series looks at cutting-edge ways agencies can bring social listening to the pitch to offer fresh insight to stand out and close deals.
When pitching a new account or growing your agency’s engagement with a client, fresh consumer insights on a brand or product help demonstrate your agency’s ability to craft successful campaigns and, ultimately, build successful brands. The best agencies are competing tooth and nail for each account, Revealing the compelling social data and consumer insights can be the differentiator that wins your next account.
We are very grateful that Allison Farquhar, Strategist at Camp + King, joined our webinar conversation to discuss her experiences using ForSight™ to win new business. Allison shared her success finding fresh consumer, company, and category insights derived from social data analysis. And she discusses how all of these components can build a stronger strategy to close the deal and win a new account for your team.
In our Agency Social Revolution series, we will follow the story of how an agency can use social media listening and analytics at every stage of their engagement with an account. We invite you to listen to the webinar on pitching new business and to stay in touch with us @crimsonhexagon for future studies and webinars in the Agency Social Revolution series.
Check out our webinar to learn more about the pitching brands with social data.
