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Agency Campaign Lifecycle: Winning the Account

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July 28, 2014

by Crimson Hexagon's Editorial Team
@crimsonhexagon

Agency Social Revolution
Part One: Win New Business with Social Listening

Agencies increasingly leverage social media data and analysis at every stage of the account life cycle, from pitching new business to evaluating ROI. The first study in our Agency Social Revolution series looks at cutting-edge ways agencies can bring social listening to the pitch to offer fresh insight to stand out and close deals.

When pitching a new account or growing your agency’s engagement with a client, fresh consumer insights on a brand or product help demonstrate your agency’s ability to craft successful campaigns and, ultimately, build successful brands. The best agencies are competing tooth and nail for each account, Revealing the compelling social data and consumer insights can be the differentiator that wins your next account.

Agency Campaign Life Cycle Allison Farquahar

We are very grateful that Allison Farquhar, Strategist at Camp + King, joined our webinar conversation to discuss her experiences using ForSight™ to win new business. Allison shared her success finding fresh consumer, company, and category insights derived from social data analysis. And she discusses how all of these components can build a stronger strategy to close the deal and win a new account for your team.

In our Agency Social Revolution series, we will follow the story of how an agency can use social media listening and analytics at every stage of their engagement with an account. We invite you to listen to the webinar on pitching new business and to stay in touch with us @crimsonhexagon for future studies and webinars in the Agency Social Revolution series.

Check out our webinar to learn more about the pitching brands with social data.

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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