Live Feed – Daily Updates from Cannes Lions 2017
Cannes Lions 2017 has flown by! The brightest minds have shared their most artistic campaigns, and the air was brimming with a creative spirit. Our team had a great week discussing the value of social data in creative work, and here are some of the highlights from their time in the south of France, drawing inspiration from other great presentations shared there (with some fun along the way).
We started off the week strong, with Bloody Marys in hand :
— Laura Lawless (@laura_remy) June 19, 2017
One of the week’s highlights was hearing from Jack Dorsey, CEO of Twitter, which is an official partner of Crimson Hexagon.
— Luke Moore (@Moorius) June 20, 2017
In general, we like to keep it light while learning at Cannes.
— Stephanie Newby (@StephanieSNewby) June 21, 2017
One of the team’s favorite events was the Twitter’s Beach Party.
— Luke Moore (@Moorius) June 21, 2017
But alas, it’s time to wrap up the fun and head back to London and Boston. Thanks to everyone for another wonderful year at Cannes Lions, and remember that social data and creativity go together like Rose and Cannes.
Time for me to say goodbye to #canneslions2017 another great year, if a little quieter. See you next year?
— Paul Wainwright (@paulinbris) June 22, 2017
It’s that time of year again! Time to head to the south of France to celebrate the advertising industry’s best and brightest creatives at the Cannes Lions International Festival of Creativity. As part of the event, this year we’ve decided to keep a live blog throughout the festival — capturing the best sessions, current happenings, and a live interview series with Cannes attendees.
But before the event kicks off, we wanted to share some sessions we’re looking forward to most:
LEGO’s Social Media Journey
Sunday 18 June, 11:00 – 11:45 @ The Forum
How does a brand that is 85 years old remain relevant to both kids and adults on digital media? And how can a product that has stayed the same for decades be the toy of choice for future generations of creative minds and builders? The answer: a streamlined approach to global innovation that not only releases the creative potential of the LEGO® bricks and the creative minds of the crowd, but also understands the diversity of digital platforms from WeChat to VKontakte.
How to be a Smart Targeter
Thursday 22 June, 14:00 – 15:00 @ Screen Two
The Ehrenberg-Bass Institute return to the WARC stage in Cannes to bring their case for why segmentation and targeting can be limiting for brand growth, a theory popularised in the “How Brands Grow” books authored by Professor Byron Sharp and Jenni Romaniuk. Joining the panel will be Vanella Jackson bringing her perspective from the market research side and her argument that brands are in the business of building customer relationships and should remember the importance of personalisation and a customer-centric perspective.
Digital Voices, Human Conversations
Tuesday 20 June, 12:00 – 12:30 @ Discovery Stage
Social media revolutionised the interaction between brands and consumers. Now automation threatens to change it all again. Personalised, promoted and powered by computer science, chatbots and voice tech are enabling brands to create new automated personalities that facilitate a completely new relationship between brand and consumer. This panel will discuss the future and development of automated customer service, branded content and sales.